Creator collaborations

Create with PoppaTea.

For creators who genuinely love matcha.

We partner with creators who can make thoughtful, original content around matcha, tea and café culture. A huge following is not the goal—good fit, strong content and an engaged audience matter more.

Apply to collaborate → Shop matcha
FitOver follower count
GiftedOur standard creator model
ClearDeliverables agreed first

Our approach

A good collaboration should feel natural.

We are not looking for creators to read from a script or pretend to love a product they would never normally use. We want PoppaTea to make sense for you and your audience.

That is why we look at relevance, content quality and engagement alongside audience size.

What we look for

Creators who make matcha make sense.

01

Real interest

You already enjoy matcha, tea, food, cafés or the wider culture around them. The best content starts with genuine interest.

02

An engaged community

Follower count is only one signal. We care more about whether people actually watch, respond, trust and interact with your content.

03

Your own point of view

We like creators with a clear voice or visual style. We want PoppaTea to fit naturally into your content rather than make it look scripted.

How we collaborate

Gifted product, clear expectations.

Our standard creator collaboration is product in exchange for agreed content or exposure. Before anything ships, we agree which product is being sent and what content is expected, so both sides know what the collaboration involves.

Paid campaigns are separate and only arranged when specifically agreed in advance. Any content usage rights are also agreed separately.

How it works

Simple from application to post.

1

Apply

Complete the form below with your main social links, audience and the type of content you create.

2

We review the fit

We look at content quality, audience relevance, engagement and whether PoppaTea makes sense for your channel.

3

Agree & create

If selected, we agree the product and expected content before anything ships. You then create in your style and share as agreed.

Creator application

Tell us about you.

Share your social handles, main platform, audience, content style and why PoppaTea feels like a good fit. Links to recent work are especially helpful.

We review every application, but submitting the form does not guarantee a collaboration or gifted product.