The short answer
Origin matters. It just does not tell you everything.
For years, shoppers were often given a simple shortcut: Japanese matcha equals premium, Chinese matcha equals cheap. That shortcut can hide more than it explains.
Japan still produces many of the world's most refined matchas. At the same time, a carefully produced Chinese matcha can be a better cup than a low-grade or poorly stored Japanese one. The individual tea matters.
Our pick
Smooth & floral
Flavoured
Better value