Tea guides

Tea guides.

Learn the basics, make a better cup and explore more about matcha and hojicha.

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Everything you need to know.

Start with the basics: what matcha is, how it is produced and what separates higher-quality matcha from the rest.

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Explore caffeine, L-theanine and the naturally occurring compounds that make matcha different from a regular cup of tea.

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From a classic bowl of matcha to lattes, smoothies and baking, learn the simple ways to prepare and enjoy it.

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Discover roasted Japanese green tea powder, its distinctive flavour, lower caffeine profile and how hojicha is made.

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Compare our matchas by origin, strength, taste and best use.

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